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A John Deere dealer, for most of our customers, is the true face of our company. Each dealership is independently owned, hiring local employees who bring John Deere values to life. That's important. Because our dealerships must be as diverse as the communities they serve.

You'll find dealerships worldwide that provide equipment and services for the agricultural business, industrial applications, or for homeowners. Many have a combination of those. Yet all share the same themes of quality and commitment for the John Deere customer.

John Deere dealers must understand and respond to their local customers' needs. This is why we take great strides in recruiting high-caliber individuals with diverse backgrounds to take on the John Deere brand. In fact, in the United States, John Deere dealerships are owned and operated by people of African-American, American Indian, Asian and Hispanic descent. A significant number of dealerships are owned by women.

Dealership benefits

One of the most recognizable brands in the world
John Deere dealership sign One of the biggest competitive advantages for our dealers is the John Deere name and brand. Since 1837, the name John Deere has stood for quality products and service.
Training and development
Two men discuss learning opportunities. To help dealers succeed, a number of employee-training programs are available. Topics include product information, parts and technical training, financial and business management, and marketing and sales.


A dealer speaking with a customer Investment in a John Deere dealership can provide a solid return. While a number of factors can influence dealership profitability, such as location and market strength, many of our dealers can attest that investment in a John Deere dealership can provide tremendous financial opportunities.
Full product line
A variety of products John Deere dealers offer full-service product lines of agricultural, construction and forestry, and commercial and consumer equipment. Along with those products, they have access to a superior parts distribution network, solid technical support, and award-winning advertising and promotion. Add our field support, sales, and marketing staffs, and you've got a winning combination.

Dealership ownership

Independently Owned Dealerships

Most John Deere dealerships are independently owned and are not company stores or franchises. John Deere equipment is sold to distributors, dealers, and associated companies for resale around the world.

The sale of a John Deere dealership is privately negotiated between the current owner and the prospective buyer. However, dealers do have a contract with either Deere & Company (for agricultural and commercial & consumer equipment dealerships) or John Deere Construction & Forestry Division (for construction and forestry equipment dealerships) to sell its products. Therefore, the issuance of a dealer contract is subject to approval by John Deere. This ensures that the prospective buyer will have sufficient resources and will adequately represent the John Deere brand and product in the marketplace.

Dealer equity

Minimum Equity Requirements

Investment in a John Deere dealership can be both rewarding and challenging. It requires someone with strong management skills and keen business acumen. Understanding of the retail business trade is a must; retail management experience is preferable. Other requirements include excellent people skills, a strong work ethic, and sound communication skills.

In addition, a dealer candidate should have adequate financial resources to assure successful operation of the business. The amount of capital required for consideration varies depending upon the product line. In general, minimum equity requirements are:

  • $10 million-$30 million USD for an Agricultural equipment dealership
  • $10 million-$30 million USD for a Construction & Forestry equipment dealership

Silent investors, of course, are always welcome.

Application form

If you have access to the minimum capital resources and are interested in learning more about becoming a John Deere dealer, please fill out a John Deere dealership inquiry form.