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For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land.
John Deere is committed to your success.
This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It's in these areas where at least 75% of the world's future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.
Quality and innovation were critical in creating John Deere's legacy and will be critical in shaping its future.
Distinctive Quality is what defines, characterizes, and supports our brand. It is what differentiates us from the competition by contributing to a distinctive customer experience and delivering value to our stakeholders while also satisfying applicable requirements. To deliver Distinctive Quality, John Deere employees must commit to following and continuously improving rigorous processes and disciplined system execution that align with our strategy and values.
The John Deere portfolio of businesses is varied, yet interrelated. Two of our businesses – Agricultural and Construction equipment – are in an excellent position to take advantage of global growth.
Two additional businesses – Turf and Forestry equipment – support and enhance worldwide channel development. And additional supporting businesses – Financial Services, Power Systems, Parts Services, and the Intelligent Solutions Group – strengthen and differentiate our equipment businesses.
By being the agricultural, turf, forestry, and construction equipment partner of choice throughout the world, we can reach our goals of sustainable SVA (Shareholder Value Added).
By relentlessly improving our products and our business efficiencies, we'll achieve exceptional operating performance.
And, by linking employee, unit, and divisional goals to John Deere's overall business objectives, we'll be able to harvest the power of aligned high-performance teamwork.
Learn more about our strategy on our investor page.
Founded in 1837 by John Deere, a blacksmith and inventor, Deere & Company has grown into one of the world's most admired businesses. This was no accident. John Deere was determined to build his business based on integrity, quality, commitment and innovation. Those values live on and thrive today. They determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor or employee.
We work every day to uphold our founder's core values. Integrity, quality, commitment, and innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service, and opportunity we offer you.
In addition, John Deere understands the value of a diverse workforce, dealer organization, and supplier base. We are truly dedicated to an inclusive environment where diversity is understood and welcomed. It's a commitment we see shared with and within all stakeholders at John Deere: from employees to dealers to suppliers.
Worldwide. Wherever people work on or with the land, that's where you'll find a John Deere presence.
You can expect John Deere to have the highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices.
And if you have a relationship with John Deere – as a customer, employee, dealer, or supplier – you can expect Deere to offer an inclusive environment. One that would welcome diversity.
Our founder was best known for his work with the first commercially successful plow. And so it is today that we're perhaps best known for our quality agricultural and turf equipment. We're the world’s leading manufacturer of farm equipment, as a matter of fact. We also take the lead worldwide in building forestry equipment. We're a major force in construction equipment. And John Deere Financial is one of the largest equipment finance companies. Not bad for a start-up company housed in a blacksmith shop.