A John Deere Publication

Issue: Jan 2024

Cattle in a field surrounded by hills and bushes

Agriculture, Sustainability

The Good Life

To billions of people around the world, a diet rich in animal protein represents the good life. As populations and incomes rise, global demand for protein is rising—as are demands about how that protein is produced.

Aerial view of pickup truck towing large silver trailer

Sale Day in Mankato

A small town's sale barn is a boon to this county.

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Brick Farm Market storefront with large windows and arched lamps

Meat Straight From the Farm

USDA-inspected on-farm slaughter meets quality and economic goals.

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Group of people standing and squatting next to semi-truck

AGRICULTURE, FARM OPERATION

Cultivated Legacy

Big business thinking sets up smooth farm transitions from 4th to 5th generation and beyond.

Sprawling field of sugar beet plants with mountains in the far off background

AGRICULTURE, SUSTAINABILITY

A Sweet Spot

Wyoming farmers work together to keep mortgage-making sugar beets in their rotation.

a woman outside at sunset looking at a tablet

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Person smiling with red goatee, baseball cap and white sunglasses atop their head

FARM OPERATION, SUSTAINABILITY

Against the Grain

How a Nebraska farmer steers away from conventional corn and soybeans.

Person smiling in field of long grass with beard and baseball cap with trees and warehouse in background

FARM OPERATION, SUSTAINABILITY

Sebastien's Quest

Quebec farmer pushes new frontiers.

Closeup of green grass

AGRICULTURE, SPECIALTY/NICHE

It's that Simple

How a vacation changed his operation and whole outlook on farming.

Spotted cows looking out through barn window at suitcase standing on mulch

Agriculture, Specialty/Niche

Eat. Shop. Stay.

Norfolk County, Ontario farms band together to build an ag tourism draw.

An electric weed zapper suspended over field of green plants

AGRICULTURE

Zap! Go the Weeds

Electricity is the latest tool in the fight against weeds.

Person smiling with baseball cap and black and blue plaid flannel shirt crouched in compost tent

AGRICULTURE, SUSTAINABILITY

Taking DIY to the Next Level

Pest control developed specifically for your farm.

Canola crusher with yellow liquid seeping from between rungs

AGRICULTURE, SUSTAINABILITY

A Sea of Meal

Industry scrambles to develop new markets for canola meal.

Farmer kneeling in soybean field with glasses on and shovel on the ground to their side

AGRICULTURE, SUSTAINABILITY

Meet Mr. Maverick

Jon Stevens slays farming myths on this Minnesota farm.

Farmer smiling in field with baseball hat and glasses resting hands on shovel handle

AGRICULTURE, FARM OPERATION

Resilience Man

How Ron Rosmann adjusts Rosmann family farms to economic and climate changes.

A single brown cow looking up in a field

AGRICULTURE, AG TECH

Wire-free Fences

Virtual fences allow customized grazing.

Three volunteer firefighters in uniform surrounded by smoke

RURAL LIVING, EDUCATION

Odd Hours, No Pay, Cool Hat

Volunteer firefighter numbers are declining rapidly across the United States.

View over farmer’s shoulder in John Deere harvester cab looking at AutoTrac Turn Automation guidance system

AGRICULTURE, FARM OPERATION

Tech@Work

John Deere's advanced automation features—a game changer in small grains.

Closeup of green grass
a chef with tattooed arm and light blue latex glove on inspecting a steak

About The Furrow

The Furrow was first established by John Deere Company in 1895 as "A Journal for the American Farmer." The goal of the magazine remains the same - to tell stories that people enjoy reading and provide them with knowledge that they can apply in their operations.

Meet The Furrow Team