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John Deere Launches "Unlock" Website to Preview New Equipment

Website features augmented reality, webisodes and other tools to showcase 2011 ag products

Unlock Notebook

The new Unlock Website will deliver the latest information about the new 7R Tractors!

LENEXA, KANSAS (April 4, 2011) – As part of its launch of new agricultural equipment for 2011, John Deere has created an innovative, interactive new website – JohnDeere.com/unlock – to give growers an early preview of the new John Deere 7R Tractor, combines and other new equipment for 2011.


The Unlock website features regularly updated webisodes depicting key features of the new 7R Tractor and combines over the next several months. The first webisode introduces the Guetterman farm family of eastern Kansas and the features they look for in a new row-crop tractor.


According to David Pauli, John Deere advertising manager for large ag equipment, the website is intended to help generate excitement for the new products in a way that gives viewers a highly informative experience. "We wanted to create a continually fresh, novel platform that is entertaining and gives growers unique insight into our new equipment over several months leading up to the launch.  Every week they’ll get a chance to see something new and different about the products."


The Unlock website will host information on the new John Deere 7R Series Tractors, combines, and other equipment that will be introduced later this summer.

For an early inside look at this new equipment, visit www.JohnDeere.com/unlock.
 

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

Media Contact:
Barry Nelson
Manager, Media Relations
John Deere Ag and Turf Division
10789 S. Ridgeview Road
Olathe, KS 66061-6448
Phone: 913-310-8324
E-mail: NelsonBarryE@JohnDeere.com

Editorial Contact:
Kelly Schwalbe, BCS Communications
Phone: 816-474-3166
E-mail: kelly@bcsthinktank.com

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