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2011 News Releases and Information

John Deere 7280R Awarded Tractor of the Year for 2012 at Agritechnica, the World's Largest Indoor Farm Show

OLATHE, Kansas - (December 5, 2011) – John Deere's new 7280R tractor has been chosen as Tractor of the Year for 2012 from a group of seven finalists by 20 leading European farm machinery magazine editors. The award was made in November at the Agritechnica event in Hanover, Germany, which is the world's largest indoor agricultural equipment show.


"This was quite an honor for this tractor to be recognized as the best for 2012 at this premier European farm show," says Jarrod McGinnis, division marketing manager, John Deere Waterloo Works. "This new tractor, designed and built in Waterloo, Iowa, features world-class technology and leads the industry in power, comfort, and control."


James Wienkes, tractor engineering manager at the John Deere Waterloo Works, and German branch manager Helmut Korthöber received the Tractor of the Year 2012 trophy at the show on behalf of John Deere.


The John Deere 7280R, introduced in June 2011, develops a maximum of 310hp with Intelligent Power Management (IPM) and represents state-of-the-art tractor technology. In addition to featuring a fuel-efficient Stage IIIB (Interim Tier 4) EGR diesel engine, the 7280R is available with ActiveCommand Steering™, which won a DLG Gold Medal at Agritechnica in 2009.


"The optional ActiveCommand Steering system automatically adapts the steering force for optimum control and maneuverability in the field and on the road," explains McGinnis. "In addition, the tractor features the spacious CommandView™ II cab with CommandArm™ operator console, GreenStar™ 3 CommandCenter™ display and optionally available ActiveSeat™ suspension – which also won a DLG Silver Medal this year – to provide the ultimate in operator comfort."


The 7280R is designed as a highly versatile workhorse for tillage, planting, haying, loader work and many other operations on the farm and ranch, and can be equipped with complimentary JDLink™ Ultimate telematics plus Service ADVISOR remote monitoring and diagnostics systems.


For more information about the John Deere 7R Series Tractors, see your local John Deere dealer or visit www.JohnDeere.com/7r.


Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

Media Contact:
Barry Nelson
Manager, Media Relations
John Deere Ag and Turf Division
10789 S. Ridgeview Road
Olathe, KS 66061-6448
Phone: 913-310-8324
E-mail: NelsonBarryE@JohnDeere.com

Editorial Contact:
Kelly Schwalbe, BCS Communications
Phone: 816-474-3166
E-mail: kelly@bcsthinktank.com

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