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2011 News Releases and Information

John Deere Uses Technology and Hands-On Experience to Reach Customers

Mower Match iPad application by John Deere

The Mower Match iPad application provides interactive product configuration for customers and property care enthusiasts.

Cary, North Carolina (April 6, 2011)  – This season, John Deere is providing customers with more ways to learn about, customize, and experience John Deere products. With a new iPad™app, interactive product configurator, and hands-on regional events, property care enthusiasts have even more ways to find the right equipment to suit their needs.


John Deere Launches New iPad App

To kick off mowing season, John Deere launches its first app, "Mower Match," for iPad. For homeowners looking for more information on lawn tractors and zero-turn mowers, this dynamic interactive brochure provides video clips, 360-degree product views, and useful information on key features that distinguish John Deere's leading lines of riding equipment. The Mower Match app is available for download on the iTunes™ App Store.


Build and Customize Your Own XUV Online

For the outdoor enthusiast, John Deere recently launched the new Gator XUV Configurator. From the tread on the tires to the frame on the top, this tool allows trailblazers to build their vehicle online from the ground up.


With a click, viewers can choose from a variety of factory configurations, as well as optional attachments that add versatility, style and performance capabilities. On screen, the vehicle comes to life amid changeable backgrounds that transport the user and the new Gator to a river, field, rocks or trail setting.


Once a user creates their customized XUV, it can be sent to the local dealer for a price quote. Users can also share an image of their final creation on Facebook and Twitter, or email it to a friend.

To build a Gator XUV online, visit: www.JohnDeere.com/BuildYourGator.


Get In The Seat At Local John Deere Events

For consumers interested in having an in-the-seat experience, John Deere is hosting "Drive Green" events at dealerships across the country, offering test drives of the latest utility tractors and other equipment available from John Deere.


Scheduled through July, this year's Drive Green Challenge events are being held at approximately 60 locations across the South, East Coast and Midwest, and will feature a customized "Tail Gator" XUV.


For information on event locations and dates, visit: www.JohnDeere.com/drivegreen, or see your local John Deere dealer for information on events around the country.

Follow John Deere on Facebook and Twitter.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

iPad™ and iTunes™ are registered trademarks of Apple Inc. All rights reserved.

Media Contact:
Maureen McCormack
Segment Manager, Media Relations
John Deere Ag and Turf Division
2000 John Deere Run
Cary, NC 27513
Phone: 919-804-2246
E-mail: McCormackMaureenA@JohnDeere.com

Editorial Contact:
Ryan Mitchell, IMRE
Phone: 410-821-8220
E-mail: RyanM@imre.com

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Mower Match iPad application

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