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Your Farm. Your Data. Your Call.

Every pass across Your Farm with John Deere equipment and technology generates data that can help you make better decisions. Your Data comes together in the John Deere Operations Center™ where tools like JD™ help turn it into actionable recommendations that save you time and add value to your operation. And while we help you put your farm data to work, it's Your Call on who it's shared with because you remain in control. That's the promise behind the Farmer Data Commitment: your farm data belongs to you, you decide which third parties it's shared with, and John Deere will help you put it to work. 

We believe your data should create value for your operation, with trust at the center of how it is handled.

Man standing with his arm on an 8R Tractor tire looking out towards the sunset.

Stay in Control of Your Farm Data

Our Farmer Data Commitment reinforces that farmers are in control of their farm data, understand how it is used, and can put it to work in ways that create value for their operation.

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Put Your Data to Work

John Deere Operations Center™ brings together data from across operation to help you manage work, collaborate with the trusted advisors you choose, and improve results over time.

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Get More From Your Data with JD

JD, the AI assistant in Operations Center, helps you get answers, uncover insights, and put information from across your operation to work faster.

Stay in Control of Your Farm Data: Our Farmer Data Commitment


As connected technology creates more opportunities to use and share data in ways that support your operation, trust becomes even more important. To put that farm data to work with confidence, you need to understand how it is used, who can access it, and the choices you have. We believe your data should create value for your operation, with trust at the center of how it is handled. Our Data Commitment consists of the following ten principles:

  1. You control your farm data.
  2. John Deere does not sell your farm data.
  3. John Deere uses your farm data only as described in its agreements and policies and will communicate changes clearly before they take effect.
  4. John Deere will require dealers and connected partners to maintain transparent data practices.
  5. John Deere uses your farm data and aggregated, anonymized data to deliver measurable value to you through improved machine performance and decision-making insights.
  6. You can choose which third parties to share, and not share, your farm data with.
  7. You have the freedom to turn off the flow of your farm data to third parties at any time.
  8. John Deere does not use your farm data for agriculture commodity trading or speculation.
  9. You should receive clear value from your farm data.
  10. John Deere will continue to listen to farmers, strengthen its data practices, and develop new solutions that help you receive value from your farm data.

Put Your Data to Work

In an increasingly connected world, your data can become another valuable tool. Every field, pass, and season generates information that can help you better understand your operation.

With John Deere Operations Center, your data helps you keep equipment productive, coordinate work, collaborate with the people you trust, and make decisions with more context.

Click here to sign up for a free Operations Center account. If you already have one, you can log in here.

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Get More From Your Data with JD

Meet JD, an AI tool from John Deere. Operations Center brings information from across your operation together. JD helps you turn it into action.

Get Answers
Meet JD, an AI tool from John Deere. Operations Center brings information from across your operation together. JD helps you turn it into action.

Ask questions in natural language and get guidance based on your equipment, fields, and operation.

Discover Insights
Quickly understand what’s happening across your operation without searching through dashboards, manuals, and reports.

Take Action
Put timely, relevant information to work so you can make more informed decisions and keep your operation moving.