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2011 News Releases and Information

John Deere Launches Open Air/Open Road Sweepstakes

Winner gets choice of $40,000 patio makeover or themed Airstream; 50 iPads as first prizes

OLATHE, Kansas - (December 9, 2011) – As part of its annual Green Fever sales program, John Deere has launched its Open Air/Open Road Sweepstakes that runs through February 29, 2012. The sweepstakes gives U.S. and Canadian customers and prospects a chance to win a grand prize of either a Belgard outdoor patio makeover with a new John Deere Z425 EZ-Trak Zero-Turn Mower OR a John Deere themed 22-foot Airstream trailer. Both prizes have a retail value of more than $40,000 (USD) each.


In addition, John Deere will give away 50 (fifty) Apple iPad 2 Digital Devices as first-place prizes. Customers can visit their local John Deere dealership to check out the latest equipment for their farm, ranch, or property maintenance needs and register for the sweepstakes from now through February 29, 2012. U.S. and Canadian residents also can enter by sending in a card with their contact information. For all the sweepstakes eligibility and entry rules, prize descriptions and other information, visit the Green Fever section on the John Deere website at www.JohnDeere.com/GreenFever.


The sweepstakes is part of the John Deere Green Fever sales event that offers cash-back incentives and special financing on John Deere utility tractors, hay and forage equipment, and turf products until the end of January 2012. According to Steve Geick, John Deere tactical marketing manager, the Open Air/Open Road Sweepstakes, as well as the Green Fever equipment financing and purchase incentives give customers and prospects three more great reasons to visit their local John Deere dealer to check out the equipment and register to win one of the prizes.


"The Open Air/Open Road Sweepstakes prizes appeal to a wide variety of outdoor-oriented customers and prospects who are interested in a new John Deere product for their farm, ranch, home or business," Geick says. "At the same time, we tried to make the as easy for as many people as possible to participate in the sweepstakes and learn more about John Deere products in the process."


Sweepstakes winners will be drawn from the submitted qualified entries on April 16, 2012, and winners will be notified shortly after. For a list of all John Deere products included in the special first-quarter financing and discounts, as well as information on the sweepstakes, see your John Deere dealer or visit www.JohnDeere.com/GreenFever.


Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

Media Contact:
Barry Nelson
Manager, Media Relations
John Deere Ag and Turf Division
10789 S. Ridgeview Road
Olathe, KS 66061-6448
Phone: 913-310-8324
E-mail: NelsonBarryE@JohnDeere.com

Editorial Contact:
Kelly Schwalbe, BCS Communications
Phone: 816-474-3166
E-mail: kelly@bcsthinktank.com

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