April 10, 2015

Diversify Your Business

Ripple effects are pretty special—it's amazing to see one small drop create motion far beyond its initial impact. Given some thought and exploration, your logging career can do the same. You've established yourself in the forest, but why stop there? There are many opportunities to diversify your business, which can provide you with new connections, relationships, and open doors in the future.

Whether you're looking to increase revenues or just to explore new interests, the sky is the limit. Here are some examples of how you can apply yourself and your business in new ways:

  • Unique Uses of Wood — There are plenty of obvious uses of wood, such as housing materials, paper, and furniture, but have you considered the non-traditional applications of wood products? Below are just a few:
    • Tree bark: used for landscaping and electricity for paper mills
    • Cellulose: toilet seats, toothbrushes, helmets, chewing gum, asphalt
    • Wood-pulping byproducts: cleaning compounds, deodorants, hairspray

Check into some additional purposes for wood and find out how you can extend the functions of your business.

  • Energy Source — Wood is considered to be "carbon-neutral," meaning that the carbon released while burning does not emit carbon dioxide into the atmosphere like burning coal, gas, or oil does. As a renewable resource, the use of wood for energy is very popular, especially in Europe, where wood pellets and chips are in high demand. Get your logging business connected in this supply chain for further expansion.
  • Education — As a logger, you understand that when done responsibly, forestry is not harmful to the environment. The harvesting and replanting of trees is similar to that of a farmer, and it provides necessary materials for many different functions. Another way to broaden your career is to invest in the education of the forestry industry and its benefits. This can inform people about the use of wood, change negative perspectives on logging, spark the interest of a potential logger, and much more.

One logger, Rejean Bedard of Jackman, Maine, really took the initiative to modify his forestry practices. In 2004, Bedard began producing his own organic maple syrup. His sugar shack produced approximately 214,000 pounds of syrup in the 2012 season alone. Who knew logging could pave such a sweet career path? If you're willing to explore, it can for you, too.

We're here to help you reach new heights—because at John Deere, We're For Loggers.