January 08, 2015
Look Beyond the Trees
Chad Nimmer believes business knowledge is important to success in logging
Most great entrepreneurs are quick to give credit to their mentors and that certainly includes Chad Nimmer, forester and owner at Pierce Timber/Suwannee Forest Products in Fargo, Georgia.
Nimmer is a shining example of the great opportunities and rewards one can achieve as a logging professional through investments of time, hard work and dedication. Capitalizing on his passion for forestry, Nimmer began his professional life as a forester for Georgia Pacific in 1998.
In 2001, he had the opportunity to join the family-owned dealership of Pierce Timber Company as a procurement forester. Four years later, sensing an opportunity to expand into areas that were not currently being served, Chad started his own business, Suwannee Forest Products. He's now a recognized leader in the forestry industry with an eye always toward the future.
Nimmer credits much of his success to his business partner and mentor throughout the process who showed him the great opportunities and rewards one can achieve as a logging professional through investments of time, hard work and dedication.
When asked why should a young person consider a career in logging, Nimmer said:
"Look beyond the trees and learn to have a deeper understanding of the business behind the timber industry. It's a 28 billion dollar industry in the state of Georgia alone, and there are great opportunities, great rewards with the work you put into it – but don't forget it's extremely hard work.
Building relationships with new folks is by far the best part of being a logger. In spite of what the world will tell us, you can still do a trade with someone on a handshake and your word. That still means something in this industry, and to me that's the most rewarding part of my job – building relationships with people I can trust.
I would also recommend finding a mentor. I was fortunate to find a mentor and business partner early in my career. You hear of people investing in people, and my mentor is definitely one of them. I credit much of my success today to him."