NEWS RELEASE   November 16, 2023

John Deere Operations Center™ Named CES® 2024 Innovation Awards Honoree in Sustainability, Eco-Design, and Smart-Energy

MOLINE, Illinois (November 16, 2023) – John Deere has been named a CES® 2024 Innovation Awards Honoree in the Sustainability, Eco-Design & Smart Energy category for the John Deere Operations Center (Operations Center) Sustainability Tools. This is the fifth consecutive year John Deere has received an Innovation Award from the Consumer Technology Association (CTA).

The John Deere Operations Center™ is an opt-in cloud platform that empowers farmers to create optimized work plans, monitor job quality, and analyze and receive insights from data anytime and anywhere. The platform’s new Sustainability Tools provide farmers with actionable and personalized insights into key aspects of their operations, including carbon intensity, soil health, and fuel emissions, so they can make sustainable decisions to help feed, fuel, and clothe the world. The platform enables farmers to leverage a range of sustainability-focused features, enroll in voluntary revenue-generating programs, and share resulting insights seamlessly with trusted advisors.

“Farmers care deeply about their land and work to manage it sustainably because it’s their livelihood and their legacy,” said Jahmy Hindman, chief technology officer for John Deere. “The new Sustainability Tools within the John Deere Operations Center™ allow farmers better visibility into their farming practices so they can understand the impact their decisions have on the sustainability of their operations. Arable land is not an unlimited resource and these new tools give farmers the ability to make informed decisions that not only benefit themselves, but the next generation of farmers and the world that relies upon them.”

The Sustainability, Eco-Design & Smart Energy category of the Innovation Awards highlights nuanced features incorporated into products that facilitate environmentally friendly behavior, like efficient and clean energy use, the reduction of harmful substances, and promotion of renewable resources.

The CES Innovation Awards program, owned and produced by the CTA, is an annual competition honoring outstanding design and engineering in 29 product categories. Judges reviewed submissions based on innovation, engineering and functionality, aesthetics, and design. The honorees were unveiled before CES 2024, which takes place January 9-12 in Las Vegas, NV.

About John Deere
Deere & Company ( is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what’s possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information on Deere & Company, visit us at

Franklin Peitz
Public Relations Manage, Technology & Innovation