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When it comes to innovation, customers rank John Deere ahead of such major technology companies as Google and Facebook. That was the finding of a research project of the Gabelli School of Business at Fordham University and the Norwegian School of Economics.
The outcome of the research is the American Innovation Index, the first ever survey in the U.S. measuring company innovativeness based on customers’ experiences doing business with them. The index looked at customer-focused innovation by determining how customers perceive a company based on creativity, innovation, and providing value to customers.