A John Deere Publication

Issue: February 2026

Cows eating feed in a barn beside a red Lely robotic feeder.

Agriculture, Ag Tech

Evolution of Ag Tech

From GPS to internet connection to robots.

"Most people overestimate what they can do in a year and underestimate what they can do in ten."

Jeremy Groeteke, global head of IT and digital strategy for Syngenta® shared this quote attributed to Bill Gates at a conference last summer.

Two precision tools holding a tiny sample under bright light.

Intelligent Solutions

Artificial Intelligence—and human intelligence—point the way to better crops and crop protection.

Read Intelligent Solutions
Corn rows with a single weed highlighted by small yellow markers in a field

AI in Ag

How artificial intelligence can help farmers become more efficient.

Read AI in Ag
Pink piglet with a yellow ear tag standing in bedding and looking toward the camera

AGRICULTURE, SUSTAINABILITY

Livestock Innovation Robotics and Data

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John Deere logo with the words The Furrow On Life & Land above in grey and white

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a woman outside at sunset looking at a tablet

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Pencil eraser resting on a keyboard key marked X.

AGRICULTURE, AG TECH

A Future in Gene Editing

Amending the DNA of success.

Side‑by‑side comparison of two crop fields with contrasting plant density and soil color

AGRICULTURE, EDUCATION

Changing Landscapes

Economic pressures have created a new rural landscape in Canada.

Combine unloading grain into two large hopper trailers in a harvested field.

AGRICULTURE, EDUCATION

A Roller Coaster Ride

Fifty years of ups and downs in the Canadian farm commodity market.

Person in a straw hat using a smartphone to check grape vines in a vineyard.

Agriculture, Ag Tech

Smart Water

AI and high tech drive water efficiency.

Retro The Furrow cover with glowing electronics and the title 'Farming's electronic revolution'.

AGRICULTURE, EDUCATION

Ag Innovation Over 50 Years - 1976-2026

March 1976

Golden weather vane with melting ice against a red‑to‑blue backdrop on The Furrow 1976 cover.

AGRICULTURE, EDUCATION

Ag Innovation Over 50 Years - 1976-2026

September/October 1976

Tractor cab view showing a person using touchscreen controls while overlooking a cornfield.

AGRICULTURE, AG TECH

Tech@Work

Beyond the brown box: A legacy of progress.

A wind turbine against a blue sky with light clouds.
Two precision tools holding a tiny sample inside a petri dish on a Furrow magazine cover.

About The Furrow

The Furrow was first established by John Deere Company in 1895 as "A Journal for the American Farmer." The goal of the magazine remains the same - to tell stories that people enjoy reading and provide them with knowledge that they can apply in their operations.

Meet The Furrow Team